Reiseland Frömmigen GmbH was founded in 1992 and has developed from a small travel agency into an established company. It has five branches at four locations, including Halle-Leipzig Airport, and has been a successful trainer for almost 30 years. It is also a member of the QTA (Quality Travel Alliance) and the DRV (German Travel Association). Reiseland GmbH presents its company online at schiffs-urlaub.de and travel-hunter.de.
Design is the functional and formal organisation of a wide variety of elements and objects. In the field of web design, the demands on design are currently changing at ever shorter intervals. Design adjustments to the website are sometimes necessary in favour of the user. It is therefore not unusual to make fundamental adjustments every three years, even for large applications. The travel agency Reiseland from Köthen has recognised this for its online portal schiffs-urlaub.de. The basic requirements were elementary design adjustments and a flexible content management system (CMS) to enable the website to be edited independently.
In addition to the design customisation, the desire for more flexibility in the output of data was also expressed. In addition to the travel data, landing pages should also be created for special destinations in order to offer visitors added value. Previously, this often required changes to the code, for which a developer had to be commissioned. The travel agency was able to achieve initial success with the existing landing pages. These successes were to be maintained and made the switch to a simpler system increasingly necessary over time.
Content management systems offer more flexibility in output. We recommended the powerful and flexible CMS TYPO3, with which we have already successfully realised many projects (e.g. for Bayerische Börse AG). Thanks to extensive rights management, the necessary configurations, for example for a large number of editors, can be customised precisely to the client's needs. The content from the travel maintenance system can be output anywhere in the new web application via configurable plug-ins. This gives the customer a great deal of freedom when creating landing pages.
In order to access the data from the travel maintenance system, we decided to create an application interface (API). It grants external systems - in this case TYPO3 - access via a standardised standard. The customer also has the option of accessing the data in other ways in future, e.g. with an app.
What is particularly impressive about this project are the many interactive filter options that were developed based on the given complex data structures of travel data. Despite the difficult conditions in the travel industry during the Corona period, Netresearch managed to find technical and sometimes pragmatic solutions for many detailed problems in the project together with the customer! With the new portal, our customer has a powerful tool for future marketing!
Thomas Wilhelm
CEO / Managing Partner
Netresearch
A special highlight for editors is a TYPO3 module that can be used to select and combine certain travel parameters such as destination, ship or shipping company in the backend. This means that any number of landing pages on specific topics can be created with just a few clicks, e.g. a landing page on the topic of "AIDA voyages in the Pacific". These pages then automatically carry the appropriate offers and the offers are always updated dynamically as soon as there are any changes to the offers on the pages. Reiseland GmbH now has a flexible CMS. This makes it easier for editors to maintain data and make changes to the website themselves. The API interface enables the connection of external systems and data transfer between the external system and TYPO3. Reiseland GmbH has thus got the best of both worlds: Maintenance systems specially tailored to your area of application and content that can be maintained editorially, independent of the travel data, in a CMS. And by providing the data via an API, it is available for any future applications, such as an app for smartphones.
