Case Study Axalta: REP2GO

Axalta Coating Systems

REP2GO portal: online platform in the smart repair market

Axalta is a leading global company specialising exclusively in coatings, coating technologies and application systems. Coatings applications range from OEM and refinish coatings for cars and commercial vehicles to applications for electric motors, wood, industrial objects, buildings and pipelines. The company is active in 130 countries and can look back on over 150 years of experience in the field of coatings.

Number of customers
> 100.000

employees
14,000 worldwide

Turnover
> USD 4.4 billion/year

Responsive content management with TYPO3

We now have a tool that covers the needs of garages and drivers alike - all in one portal. Netresearch gave us the best possible support to make this project 'fly'. The agile approach was just right for us.


Marion Röthgen

Manager eBusiness EMEA
Axalta Coating Systems

 

Project


REP2GO is a completely new franchise concept in the smart repair sector launched by Axalta Coating Systems. Drivers can conveniently and easily book appointments at repair workshops via an online portal. As affiliated franchise businesses, the workshops in turn present their repair and service offerings. Customers can order repairs online at a fixed price and also book mobility in the form of attractive hire vehicles.

The vision behind REP2GO is the digital customer journey from damage assessment, mobile booking, payment, collection and return of the hire vehicle through to final invoicing and quality assurance. This project is to be rolled out throughout Germany. The onboarding of many new franchisees plays a major role here.

Connecting to the workshop software of the paint shops is part of the future task. The workshops can also order all the materials they need to complete their repair orders via an integrated paint and accessories web shop. The web shop is to be integrated into Axalta's system landscape (SAP) and enables just-in-time delivery of the required materials.

Realisation


A responsive CMS in REP2GO layout was developed on the basis of TYPO3, which offers REP2GO services for vehicle owners and also provides an internal "partner area" for garages. The services for the garages, such as videos and marketing material, can be centrally controlled by Axalta and distributed to the garages (franchisees).

In addition, the seamless integration of a web shop based on Magento 2 for paints and accessories as well as the connection of the internal SSO solution (ForgeRock) for the franchisees took place. An online booking tool was integrated for Smart Repair customers to facilitate the mobile booking of appointments and hire cars.

With the help of the connection to SAP merchandise management, garages can process their orders. By setting up a customer account, vehicle owners can also view the services they have used and their repair history.

Impressions


Key data


Integration into the existing system landscape at Axalta
Realisation of new sales channels
Opening up new customer groups for garages (mobile first)
Improved provision of information for garages
Closer ties between the workshops and Axalta
Better handling for the end customer
Digitalisation of appointment booking in the garage
Cost optimisation

Result


A portal is now available at rep2go.com that fulfils the client's requirements exactly. Axalta provides its customers with regular updates, services and instructions via the partner area of the portal. Drivers can easily book appointments, select hire cars and also call up information about the workshop in question. In this way, the requirements of Axalta, the workshops and end customers are combined in the best possible way.

The first partner garages are already active. Starting in the Cologne area, a large number of workshops throughout Germany will be connected in the future. With the launch of the portal, Netresearch has laid the foundation for REP2GO and prepared the next steps in the realisation of the customer's digital vision.

To the portal

"Delivering a technically exciting project with a modern technology stack on time and on budget is certainly the goal of every project manager and was perfectly realised here!"

Rüdiger Grohmann
Project manager at Netresearch
Responsive content management with TYPO3

Thomas Wilhelm
Your web platform & TYPO3 expert

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